« Onine Video Optimization Tags:One Of A Kind Video Meta tags, Amazing Traffic Results! | Home | Techniques On How To Generate More Website Traffic »
Backlinks and visitor traffic
By norman | October 28, 2009
Often called off page links, backlinks are the oxygen of search engine positioning and traffic generation. Backlinks have three key elements, the web page from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.
The amount of backlinks
The volume of backlinks to a page is one of the key properties the search engines consider when deciding how to position the page in the results displayed to the searcher.
The source of the backlinks
The source of a backlink can pass authority and indeed searchers to the page to which it points. But ‘votes’ passed via backlinks from trusted or authoritative pages to a page have greater influence over the search engines view of this page than backlinks coming from pages with lower ‘trust’ or authority. Pages from sources such as educational (.edu) or government (.gov) sites naturally are attributed with more trust and authority.
Google Page Rank
Backlinks from web pages with high page rank (an attribute awarded by Google to a page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.
The ‘anchor text’
Just like a label, the backlink anchor text has influence over the search engines classification of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for sites related to ‘parenting’ than if the backlink was labeled ‘babycare’.
Common issues
It’s not rare for first timers to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress Having a significant number of backlinks to your page doesn’t automatically mean the search engines will view your page as relevant.
How to create backlinks
So let me tell you my no nonsense approach for getting backlinks that will make the search engines love you and bring quality and relevant traffic to your web site.
- It is critical you get the right keywords before you expend any effort whatsoever.
- I like to create a keyword ‘cloud’.
- You should always start by identifying a key word or phrase which has a good traffic.
- To uncover the volume of visitor traffic is being generated by searches for my primary keyword I use the Google keyword analyzer tool.
- I look at words and search phrases related to my ‘top’ level phrase and create my ‘cloud’.
- I then create content in the form of articles and videos containing backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
- When I write my content I do so with the searcher in mind so as each item of content attracts backlinks to itself as well as sends backlinks to my target pages.
Stumble it!Topics: Digital Video Tips |
Comments are closed.