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GET THE WORD OUT WITH A VIDEO SPOKESPERSON
By norman | October 11, 2009
Every online organisation should be constantly looking for ways of positively influencing their customers’ purchasing decisions.
If you want to connect directly with your online customers on a personal level and increase conversion rates, then video marketing should be on your radar.
Although a relatively new technique in online marketing, having a video spokesperson has proven to be very successful resulting in increased customer action through direct sales, click throughs and page views.
Video is compelling and dynamic - unlike the more traditional static pictures and text that we’re used to.
Video has special appeal.According to the Internet Advertising Bureau, in January 2009, 29.6 million people in the United Kingdom looked at video online.In other words, that’s 8 out of 10 internet users and a 10% rise on the previous year.
Most of us would welcome the opportunity to sit back and see and hear someone talking to us about a product or service, rather than merely reading about it.And of course, we’re more likely to make a purchase if the person telling us about the product or service looks decent and trustworthy and sounds knowledgeable.The bottom line is, having a video spokesperson can sway your customers into making a purchase - and that’s exactly what you want.
Here are some advantages to having a internet spokesperson :
* Your key proposition can be packaged and communicated to the audience in seconds
* They add the ‘human’ element to a website by engaging with viewers on a very personal level
* They can be the homepage welcome and the interactive tour guide for other web pages
* They reflect your brand personality and brand offering, thereby reinforcing your brand image.
Online video also :
• increases understanding and educates the customer
* makes an emotional connection
* instills a sense of trust and confidence
* captures more opt-ins, increases time on the page and increases the conversion rate
Some careful planning will benefit your clients - and of course, your bottom line.And to maximise that benefit, it’s best to talk to an experienced web development company who will have professional and practical advice.The following tips for an online spokesperson came from Dale Carter, MD of a Perth web design company MD, GTP iCommerce.
“First impressions leave a lasting impact.The video has to look professional. Sound quality and high definition picture resolution are vital.The words are also an important aspect to consider.The online spokesperson must portray an image of credibility and professionalism.It’s best to use language that draws the viewer into a personal dialogue with words such as ‘you’ and ‘your’, rather than words that reflect back on the organisation such as ‘we’ and ‘our’.
“Script length is an important consideration,” he said.Unless something grabs their attention, most visitors to a site will only wait 8 seconds before moving on.Unlike web copy which viewers can skim through or download to read when time permits, video is real time so it needs to make an impact - quickly.A homepage greeting should be limited to a minute, with other scripts for product and information pages limited to around 90 seconds.”
Having an online video spokesperson on your website will enhance customer communication and will make your customer contact personal, emotional and compelling. It’s cost-effective, easy to do and it will get results.
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