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How small business consultants can increase their incomes using the internet
By norman | June 14, 2009
I manage an internet company that supplies help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses in all corners of the world and whenever I explain to folks I meet what I do, I consistently get asked the same question “Given my skills and experience, how could I monetize it and make an income by becoming a small business consultant”? I am always delighted to give guidance as I am privileged enough to spend a large percentage of my day interacting with small business owners and their teams who are always willing to tell me about their problems and needs.
Here are my standard answers which I hope you will find useful:
The internet is the ideal place for finding customers and it makes it simple to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with better ways of doing things and help them tackle problems.
Information marketing – package and sell your expertise to businesses through the Internet
Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The systems to produce high quality content are readily available on the world wide web. Constructing a course in easy to consume web ready formats is now easy and affordable. You just have to be prepared to spend a little time playing with the systems. The objective here is to make [content.
You should start by deciding what you want to achieve. Consultancy and Information marketing can work together and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be useful to others then plan to create a no longer than 120 secs video to explain yourself and your expertise to your target(s). Unless you know the market exact problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting prospect(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The bigger your list the more opportunities for consulating and selling information products you will find. If you would like to discover more about how to do this then follow any of the links in this article. I would be more than willing to help you.
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