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How To Build Hype around your athletes and athletic program, launch your team lightyears ahead fast
By norman | October 13, 2009
The key to raising awareness on behalf of your client is to take advantage of massive online, targeted traffic available to benefit the client. The solution to the ultimate challenge of targeting exposure is to corner the web properties that are popular information sources for the decision makers that hold the key to that next step in the evolution of your client. Match your client with the needs of the decision maker. Demonstrate empirically how your client’s athletic ability can cure the ailments of the coach or personnel director who is in a position of need. Gently corner, the decision maker and hook them with catchy titles that will imbed themselves in their memory. It’s important to add that you must translate the role of your client for a singular position while leaving the ultimate decision of their athletic qualities to the imagination of the coach or individual assigned to recruitment. This same process can be used for a high school athlete with ambitions to gain entry into a top tier university program or a university student on the verge of graduating with an eye toward a career as a professional competitor. 90% of recruitment of an athlete centers around the attention achieved through media hype. Hype is a concept that can easily be engineered with the right online strategy which usually contains a combination of press releases, article distribution, photo distribution and video clip promotion on video hosting sites. These media genres will gain mass exposure that has a localized feel that will command national attention. When raising awareness for an athlete who has intention of pursuing big dreams it’s the publicist’s job to pave the way through various combinations of exposure strategies, the rest of the burden falls on the shoulders of the athlete to perform to maintain the interest that you’ve help generate.
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